To really discover Avoriaz visitors can dive into the culture of the town. As a town built in the 1960s it does not have the long history of Chatel or Morzine, both of which are over one thousand years old, but it shares the wider history and culture of the Haute Savoie and even in the modern Alpine village of Avoriaz the shared culture of the area can be seen.
The art of Avoriaz can be seen in the buildings themselves. When Jean Vuarnet won gold at the Squaw Valley Winter Olympics in 1960 he returned home to Morzine tasked with expanding skiing around the area. He decided to begin planning for a new resort - Avoriaz. A group of young, ambitious architects were given the task of designing the new town, and they came up with designs like nothing that had been seen before. The designs looked to the future with their avant garde designs, but also paid tribute to the traditional heritage of the area by incorporating Baroque influences.
To further promote the town and ring more culture to the area a film festival began in 1973 and ran for twenty years. Many famous directors have exhibited there, including Steven Spielberg, David Lynch, David Cronenburg and Brian De Palma.
The purpose built resort of Avoriaz was built with convenience in mind, and so all the shops are grouped together in a commercial centre. There is a wide selection of souvenirs available ranging from small items such as postcards and stickers all the way up to household decorations and furniture, made using traditional artisan methods.
There are a few local foods that everyone associates with the French Alps. The local cheeses - such as Aondance and Reblochon - are well known, as are the meals that are made with the Alpine cheeses - the Fondue, the Tartiflette and the Raclette. Other local specialities include the local ham - Jambon De Savoie - and the local liqueurs such as Chartreuse, Genepi and Poire.
Local Delicacies Store
There are no traditional farms in Avoriaz itself, as the area was only ever used for summer grazing in the years before the ski resort was built, but there is a traditional farm close by, on the Route D'Avoriaz, where you can buy local produce as well as seeing the cows and learning about the techniques that went into making the cheese.