One large difference between Avoriaz and Morzine is that Avoriaz from its history is a far more modern town than Morzine. The idea behind the project of building Avoriaz was to design a town to provide access to the mountain for skiers and to allow the most convenient ways to get onto the ski slopes. For this reason there has not been as much need to redevelop for the ski industry and increased number of visitors as there has been in Morzine.
However, the town is still constantly trying to find ways to attract more visitors and give holidaymakers an even better experience to bring them back.
With this in mind the resort built Aquariaz - the highest waterpark in Europe, at a cost of 200 million euros. Finding the space in Avoriaz to build a large scale waterpark was always going to be a challenge and so it is not as large as most waterparks, but the designers have used the space available by packing it with features. Amongst these are "The Slidewinder", a ten metre high water half pipe for rubber tubes, a gentle river, a play area for young children, a climbing wall and an outside spa area with water heated to 34 degrees and an outdoor jacuzzi. There is also tropical vegetation all around the pools.
The Prodains cable car
One area that really needed development was the Prodains express. The lift was starting to show its age, having opened in 1962, and was not an efficient way to get the increased number of visitors up the mountain. In 2012 building work began on a new lift and in 2013 the old lift was replaced with the 3S cable car. With 12 cars, taking 35 people each and a travel time of four and a half minutes it can transport 2500 people an hour up to Avoriaz.
Other development projects
In 2015 a new blue ski run opened in Avoriaz in the Lindarets area. Named Blue Velvet it links up to the Brochaux lift, which was replaced with a new lift in 2015.
As visitor numbers continue to increase, there are bound to be new challenges ahead to cope with this. Avoriaz and SERMA, who operate the lifts, have shown that they are more than capable of rising to the challenges and ensuring that holiday makers get an outstanding experience during their stay.